What Brands of Cars Are Made in Italy?

Italy currently builds cars from storied domestic marques—Fiat, Alfa Romeo, Maserati, Ferrari, Lamborghini, Pagani, Dallara, DR Automobiles (including DR/EVO/Sportequipe/ICH‑X), Automobili Pininfarina, Mazzanti, and Kimera—and also hosts production for the American brand Jeep. These brands assemble a mix of city cars, luxury sedans, SUVs, and supercars across plants in Turin (Mirafiori), Pomigliano d’Arco, Cassino, Maranello, Sant’Agata Bolognese, Modena, and other hubs. While lineups evolve and some models shift factories, Italy remains a heavyweight in European car manufacturing, especially in performance and boutique segments.

Italian brands that currently build cars in Italy

The following list highlights Italian marques with ongoing vehicle assembly in Italy as of 2025, along with typical plant locations and representative models. Not every model from each brand is necessarily Italy-made, but these entries have active domestic production lines.

• Fiat (Stellantis) — Turin/Mirafiori: 500e; Melfi: 500X; Pomigliano d’Arco: Panda (continuing production into the mid‑2020s).
• Abarth (Stellantis) — Turin/Mirafiori: 500e performance variants. Note: legacy 595/695 were built outside Italy.
• Alfa Romeo (Stellantis) — Pomigliano d’Arco: Tonale; Cassino (Piedimonte San Germano): Giulia and Stelvio (in production while transitioning to next‑gen models mid‑decade).
• Maserati (Stellantis) — Modena: MC20; Cassino: Grecale; Turin/Mirafiori: GranTurismo and GranCabrio (including Folgore EVs). Model mix is being refreshed as Maserati electrifies.
• Ferrari — Maranello: full range including 296, SF90, Roma/Spider, Purosangue; factory capacity expanding for electrified models.
• Lamborghini (VW Group) — Sant’Agata Bolognese: Revuelto, Huracán successor, and Urus (assembled in Italy as the line electrifies).
• Pagani — San Cesario sul Panaro (Modena province): Utopia and late-series Huayra variants.
• Dallara — Varano de’ Melegari (Parma): Stradale and derivatives, built in very limited volumes.
• Automobili Pininfarina — Cambiano (Turin area): Battista hyper‑GT.
• DR Automobiles — Macchia d’Isernia (Molise): DR, EVO, Sportequipe and ICH‑X models (final assembly from knock‑down kits sourced mainly from Chinese partners).
• Mazzanti — Pisa: Evantra and special variants, hand‑built in small numbers.
• Kimera Automobili — Cuneo (Piedmont): EVO37 restomod series, artisanal production.

Taken together, these brands span Italy’s mass‑market city cars and crossovers through to highly exclusive supercars and hypercars, underscoring the country’s breadth of automotive expertise.

Foreign brands that build cars in Italy

Some non‑Italian brands assemble certain models in Italian plants, often through shared platforms within multinational groups or regional production strategies.

• Jeep (Stellantis) — Melfi (Basilicata): Renegade and Compass for Europe; production plans continue as the site transitions to new EV‑focused platforms.

While the list is short, Jeep’s Italian output has been significant for European supply and demonstrates how Italy’s factories serve wider global portfolios.

Brands with Italian heritage not currently building cars in Italy

Several Italian‑origin marques operate today without active domestic car production, reflecting platform sharing and capacity allocation across the EU.

• Lancia (Stellantis) — The new Ypsilon is built in Zaragoza, Spain; no current car assembly in Italy.
• De Tomaso (revived) — Announced programs have cited production outside Italy; no current Italy‑based series production.
• Bizzarrini (revived) — Low‑volume projects primarily handled outside Italy; timelines and final production sites vary by model.

These brands maintain Italian design and heritage, but their manufacturing footprints are presently abroad or project‑based.

Key car manufacturing sites across Italy

Italy’s automotive map clusters around historic industrial regions in Piedmont, Emilia‑Romagna, Campania, Lazio, and Basilicata. Below are notable current sites tied to passenger‑car production.

• Turin (Mirafiori, Piedmont) — Fiat 500e, Abarth 500e; Maserati GranTurismo/GranCabrio. A major Stellantis and Maserati EV hub.
• Pomigliano d’Arco (Campania) — Fiat Panda; Alfa Romeo Tonale.
• Cassino / Piedimonte San Germano (Lazio) — Alfa Romeo Giulia and Stelvio; Maserati Grecale.
• Melfi (Basilicata) — Jeep Renegade and Compass; also a future base for multiple Stellantis EV models.
• Maranello (Emilia‑Romagna) — Ferrari’s headquarters and sole car factory.
• Sant’Agata Bolognese (Emilia‑Romagna) — Lamborghini’s integrated supercar and SUV plant.
• Modena (Emilia‑Romagna) — Maserati MC20 assembly and development center.
• San Cesario sul Panaro (Emilia‑Romagna) — Pagani’s atelier.
• Cambiano (Piedmont) — Automobili Pininfarina Battista production.
• Macchia d’Isernia (Molise) — DR Automobiles assembly.
• Varano de’ Melegari (Emilia‑Romagna) — Dallara’s road‑car facility.

These sites illustrate how Italy’s north‑central belt anchors performance and luxury, while the south hosts important mass‑market and crossover production.

How to confirm if a specific model is “Made in Italy”

Because model lines can shift between plants, it’s wise to verify the build location of a specific vehicle rather than relying on brand reputation alone. Here are practical steps you can take.

1. Check the VIN: Vehicles built in Italy typically have a VIN starting with “Z” (e.g., ZFA for Fiat, ZAR for Alfa Romeo, ZAM for Maserati, ZFF for Ferrari, ZHW for Lamborghini, ZP for Pagani).
2. Review official materials: Manufacturer press releases, product pages, and EU/UK Certificates of Conformity often list the assembly plant.
3. Inspect labels: Window stickers (where applicable) and compliance plates may state the manufacturing country.
4. Ask the dealer: The build sheet/order documentation specifies plant codes and origin.
5. Cross‑check communities: Owner forums and enthusiast sites frequently track plant assignments and model‑year changes.

These checks help ensure you’re looking at an Italy‑built car even as companies retool factories or reallocate production.

Outlook: Italy’s car production is electrifying

Italy’s automakers are deep into an EV/hybrid transition. Stellantis is investing in Mirafiori (Fiat/Abarth/Maserati) and Melfi (future STLA platforms) while Alfa Romeo and Maserati phase in Folgore EVs. Ferrari is expanding Maranello capacity for hybrids and its first EV, targeted for the second half of 2025. Lamborghini has hybridized its lineup and is preparing additional electrified models in Sant’Agata. Expect model mix and plant assignments to keep evolving through the decade, but with Italy remaining central to European performance and premium manufacturing.

Summary

Italy builds cars from Fiat, Alfa Romeo, Maserati, Ferrari, Lamborghini, Pagani, Dallara, DR Automobiles, Automobili Pininfarina, Mazzanti, and Kimera, and also hosts Jeep production. Core sites include Turin (Mirafiori), Pomigliano d’Arco, Cassino, Melfi, Maranello, Sant’Agata Bolognese, Modena, and others. As lineups electrify, specific model‑plant pairings may change, but Italy’s role—from compact EVs to world‑class supercars—remains pivotal.

Which is the best Italian car brand?

Design and Aesthetics: Italian brands like Ferrari, Lamborghini, Maserati, and Alfa Romeo are renowned for their stunning design and craftsmanship. The aesthetic appeal of these cars often sets them apart in the luxury market.

Which country is No. 1 car manufacturing in?

China is the world’s largest producer of vehicles, having manufactured more than 23.8 million cars and 3.2 million commercial vehicles in 2022 for a total production of about 27 million vehicles.

What car brand is made in Italy?

This is especially true in the country’s automotive industry, where iconic brands like FIAT, Maserati, and Ferrari have solidified their reputation for designing sleek and innovative vehicles. A ride through the top Italian sports car manufacturers would inevitably include the shining stars of the supercar industry.

What is the most used car brand in Italy?

Leading car brand sales in Italy 2016-2022
Perhaps unsurprisingly, Fiat topped the country’s sales ranking with sales of just under 179,000 cars that year.