What cars Mexicans buy the most

Mexicans most often buy affordable subcompact sedans—led by the Nissan Versa, Kia K3 (which replaced the Rio), and Chevrolet Aveo—while work-focused pickups like the Nissan NP300/Frontier and Toyota Hilux also consistently top sales charts, according to 2024 national tallies. In practice, the market remains price-sensitive and dominated by practical, fuel-efficient models, with small SUVs steadily gaining ground.

The current best-sellers in Mexico

Official registrations compiled by industry groups (INEGI/AMIA/AMDA) show that Mexico’s best-selling new vehicles are chiefly budget-friendly sedans and utilitarian pickups. While month-to-month rankings fluctuate, the following models were the most recurrent leaders across 2024 and continue to define buyer preferences into 2025.

• Nissan Versa
• Kia K3 (successor to the Rio)
• Chevrolet Aveo
• Nissan NP300/Frontier (pickup)
• Toyota Hilux (pickup)
• Nissan Sentra
• MG 5
• Volkswagen Jetta
• Volkswagen Virtus
• Kia Sportage (compact SUV)

The exact order varies by month and region, but these nameplates consistently anchor the top tier of Mexico’s new-vehicle market—especially the Versa, K3/Rio, Aveo, and the NP300/Hilux duo in pickups.

Why these models lead

Several structural factors help explain why these vehicles dominate Mexico’s sales charts, from affordability and financing to fuel economy and practicality for mixed personal–commercial use.

• Affordability first: Entry pricing and low total cost of ownership keep subcompacts at the center of the market.
• Sedan resilience: Unlike in the U.S., small sedans still outsell many SUVs due to urban use, fuel costs, and ease of maintenance.
• Work trucks matter: NP300/Frontier and Hilux serve fleets, small businesses, and rural buyers, boosting volumes.
• Feature gains at low prices: Models like MG 5 and Aveo attract shoppers with generous equipment for the peso.
• Financing access: Aggressive promotions and longer terms help first-time buyers qualify in a credit-sensitive market.
• Rising SUVs: Compact crossovers (e.g., Kia Sportage, VW Taos, Nissan Kicks) are growing, though sedans still dominate.

Taken together, these dynamics favor models that deliver strong value, straightforward upkeep, and financing flexibility, with pickups remaining indispensable for work and mixed-use needs.

Body styles Mexicans prefer

Looking beyond individual nameplates, Mexico’s market skews toward smaller, efficient vehicles, with sedans holding an outsized share and SUVs steadily expanding.

• Subcompact and compact sedans: The market’s backbone (Versa, K3/Rio, Aveo, MG 5, Virtus, Jetta, Sentra).
• Pickups: Durable, high-resale trucks for commerce and rural mobility (NP300/Frontier, Hilux).
• Compact SUVs: Growing appeal with family buyers and urban commuters (Kia Sportage, VW Taos, Nissan Kicks, MG ZS).

This mix reflects Mexico’s blend of urban density, business usage, and budget-conscious households, with sedans still winning on price and efficiency even as crossovers climb.

Brands that set the pace

Brand performance closely mirrors the models above: Nissan remains a volume leader nationwide, with Chevrolet, Kia, Toyota, Volkswagen, and the fast-growing MG among the most influential players by showroom traffic and registrations.

• Nissan: Deep lineup and widespread dealer support, anchored by Versa, Sentra, NP300/Frontier.
• Chevrolet: Value-led offerings like the Aveo broaden appeal.
• Kia: Momentum with the K3 and competitive warranties/features; Sportage strengthens SUV presence.
• Toyota: Trusted reliability; Hilux is a staple among pickups.
• Volkswagen: Long-standing nameplates (Jetta, Virtus) keep steady demand.
• MG (SAIC): Rapid growth on value-rich sedans (MG 5) and budget SUVs (ZS).

These brands benefit from recognized nameplates, national distribution, and product mixes aligned with Mexico’s value-driven demand.

What’s changing in 2025

Early 2025 dynamics suggest continuity at the top with gradual shifts underneath, especially as new generations and powertrains enter showrooms.

• Subcompact sedans still rule: Versa, K3, and Aveo remain the models to beat in private and fleet sales.
• Pickups stay strong: Construction, services, and agriculture underpin NP300/Frontier and Hilux volumes.
• More hybrids, modest EV growth: Hybrids gain share on fuel savings; pure EVs remain niche due to price and charging.
• Chinese-affiliated brands expand: MG consolidates gains; other entrants push value propositions, especially in crossovers.

Barring major economic shifts, the overall hierarchy should stay familiar: value-first sedans and durable pickups at the top, with SUVs nibbling a larger slice of the pie.

Methodology and context

“Most bought” refers to new light-vehicle registrations reported by Mexico’s statistical and industry bodies (INEGI/AMIA/AMDA). Rankings can vary slightly by source and period, but the model names above consistently appear among the top sellers in 2024 data and into early 2025 trends. Used-car volumes are larger overall, but the mix mirrors new-car tastes: affordable small sedans and work-ready pickups dominate secondary markets as well.

Summary

Mexico’s best-selling vehicles are led by budget-friendly subcompact sedans—especially the Nissan Versa, Kia K3/Rio, and Chevrolet Aveo—alongside high-volume work pickups like the Nissan NP300/Frontier and Toyota Hilux. These models thrive on price, durability, and financing access, while compact SUVs continue to gain share. Expect this value-driven hierarchy to persist through 2025, with hybrids growing gradually and EVs remaining a niche for now.

What car brand is popular in Mexico?

Brands Audi, Bentley, Lamborghini, SEAT, Porsche and Volkswagen. Volkswagen is a sales leader in Mexico, just behind Nissan and GM.

What is the most popular car for Hispanic people?

Hispanic Motor Press Reveals Top-10 Vehicles For Hispanic Buyers

• Pickup Truck of the Year: Ford F-150; Finalists: Chevrolet Silverado, Ram 1500.
• Adventure Car of the Year: Ram TRX; Finalists: Jeep Gladiator Mojave, Toyota Tacoma TRD Pro.
• Family Car of the Year: Chrysler Pacifica; Finalists: Buick Envision, Toyota Sienna.

What is the most sold car in Mexico?

The best-selling car in Mexico as of September 2025 is the Nissan Versa, which has held the top spot for the year-to-date and is a consistent bestseller. Following closely are the Chevrolet Aveo and the Nissan NP300, with other strong performers including the Kia K3, Nissan March, and several Mazda and Kia models making appearances in the top ranks.
 
Top Best-Selling Vehicles in Mexico (as of September 2025)

• Nissan Versa : The long-standing bestseller and a consistent leader in the market. 
• Chevrolet Aveo : A strong competitor, often ranking high in the top selling vehicles. 
• Nissan NP300: This pickup truck is a favorite for its durability and is a common sight on Mexican roads. 
• Kia K3: A relatively new addition to the market that has quickly climbed the ranks. 
• Nissan March: Another popular Nissan model that consistently appears on the bestseller list. 

Key Trends in the Mexican Market

• Nissan’s Dominance: Nissan is a market leader in Mexico, with multiple models frequently appearing in the top sales figures. 
• Surge of New Models: Newer models, such as the Kia K3 and Mazda CX-30, are showing strong performance and significant sales growth. 
• Pickup and Truck Popularity: The Nissan NP300, a pickup truck, consistently ranks high, indicating a strong demand for work vehicles. 

What do Mexicans buy the most?

Product categories with the highest online purchase incidence in Mexico in 2024

Characteristic	Share of respondents
Beauty & personal care	47%
Electronics	40%
Toys	39%
Mobile phones	36%